By training and necessity, artists are innovators, goal setters, and problem solvers – all characteristics found in great businesspeople. By providing a series of hands-on marketing exercises and facilitating lively discussions designed to tap the creative strength of artist’s minds, Turning Art in Money strives make marketing your art as exciting and enjoyable as creating the original artwork itself.
Emma Skurnick appreciates that an artist’s creative thinking process is their greatest marketing strength, not the hindrance that so many artists believe it to be. In this one-day, interactive workshop we will discuss aspects of art marketing including: building a network, developing a product line, pricing, creating a marketing image, designing and using marketing materials, writing contracts, and selling through galleries, stores, art fairs, and the internet.
We will give special attention to the power of our community of fellow artists to help us define, set, and stick to our marketing goals.
Emma Skurnick is a full-time professional artist, and has been teaching art-marketing workshops at CCCC for a decade.
